Located in the center of Naha, the capital of Okinawa, Kokusai Dori (国際通り), literally meaning “International Street,” is without a doubt the liveliest and most iconic avenue on the main island. Stretching for about 1.6 km, it connects the Naha Bus Terminal to the Makishi shopping district, concentrating the energy, culture, and island charm of Okinawa all in one place.
From late morning, the street comes alive; restaurants, souvenir shops, Blue Seal ice cream stands, and local craft stalls welcome both tourists and residents out for a stroll. The atmosphere is touristy yet friendly, and once evening falls, neon lights, music, and laughter transform the street into a true open-air festival.
A perfect evening walk
Kokusai Dori is the ideal place to go out with friends or as a couple. At nightfall, storefronts light up, bars open their terraces, and the clubs do too.
Visitors can dine in an Izakaya, enjoy Rafute (Okinawan-style simmered pork), or watch a traditional Eisa dance performance.
The atmosphere is festive, popular, and relaxed.
The Makishi Covered Markets: an immersion into the local soul
Just a short step away from the main avenue, you’ll find the vast covered arcades of Heiwa Dori, Ichiba Hondori, and Tsuboya Yachimun Dori. These traditional markets form a maze of shaded alleyways lined with typical restaurants, pottery stalls, colorful clothing shops, tea stores, and unique souvenir boutiques.
The Makishi Market even includes a massive fish market where visitors can choose a fresh fish and have it prepared on the spot.
Huge clams, blue-clawed crabs, fish of every color, condiments, and more.
Between the food stalls, the old shopfronts, the corrugated metal ceilings, and the scents of incense and spices, you’re transported back to the Naha of the past, authentic and welcoming.
It’s the perfect place to wander for an afternoon, discover unexpected treasures, or try delicious local street food.
A visual discovery: the shops of Kokusai Dori
To showcase the unique atmosphere of Kokusai Dori, two slideshow videos have been published on my YouTube channel Japan Okinawa Daily Life.
Each montage features a selection of photographs taken on location and highlights the variety of shops lining the avenue: souvenir stores, Ryukyu craft stalls, kimono shops, local ceramics galleries, candy stands, as well as modern boutiques with a contemporary aesthetic.
Each storefront has its own character. Some retain a retro, traditional charm, while others reflect the lively, modern spirit of Naha.
These slideshows offer a colorful and bustling glimpse into the commercial vibe that makes this iconic Okinawan street so famous.
See Slideshow #1
Events and festivals: when the street becomes a stage
Throughout the year, Kokusai Dori transforms into a festive backdrop.
Among the major events:
The historical parade of the Shuri Castle Festival (首里城祭り), held every autumn (often on the weekend of November 1 and 2). Hundreds of performers dressed in traditional Ryukyu costumes march along the avenue, recreating the atmosphere of ancient royal processions.
“Karaté Day,” celebrated every October 25, pays tribute to the martial art born in Okinawa. Impressive demonstrations take place directly on the roadway, which is turned into a giant open-air dojo.
In summer, the Naha Eisa Festival and the Naha Tug-of-War also draw huge crowds, with drums, dances, and collective celebrations.
These events make Kokusai Dori a vibrant destination all year long, where the past of the Ryukyu Kingdom blends with Okinawa’s modern energy.
Directions from Naha Airport:
- Take the Yui Rail monorail to Kencho-mae Station or Makishi Station (both stations give direct access to the avenue).
The avenue is largely pedestrian on weekends and in the evening, making it a pleasant place to explore on foot.
Suggested itinerary
Plan for at least half a day to fully enjoy Kokusai Dori. Its lively shops, covered markets, and unique nightlife are worth taking the time to explore.
An ideal program could look like this:
- Arrive around 3 pm to stroll along the main avenue and explore the shopping arcades under the covered walkways.
- From 6 pm, stop for a drink in a modern bar or a traditional Izakaya to soak in the local atmosphere.
- Continue with dinner in one of the many restaurants along the street, then end the evening with a karaoke session in a private room.
- And if you still have energy, enjoy the pubs and cocktail bars, where ambient music or weekend live performances keep the festive mood going late into the night.
A must see in Okinawa
With its old buildings, pedestrian alleys, charming restaurants, and festive atmosphere, Kokusai Dori and its covered markets are among the most essential places to visit in Okinawa.
It is an experience to enjoy whether you want to observe local life, shop, taste the cuisine, or simply enjoy the unique atmosphere of an evening in Naha.
Slideshow #2 (from December 27, 2025)
Texts, images and videos © Japan Okinawa Daily Life
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